Hey guys. Let’s jump in.
Private Label Rights (PLR) content can be really helpful when you are working towards creating content for your business, blog or online entity. It can even help if you’re looking to create a quick product that you can then turn around and sell. While these are all possibilities, there are also some negative things you might deal with as a result of using PLR content. It’s best that you are aware of these problems so you make the right decisions going forward.
One problem with how some PLR users use PLR is that they forget to optimize the content they put up on their website for search engines. If a PLR user decides to put up content as-is to generate traffic from search engines, the search engines will most likely see that content as duplicate content. As a result of that, it may be deindexed from the search engine(s). In most cases, there is still a chance of not getting deindexed if you are the first one to put up said content. If not, do not bother doing so because you will just ruin your rankings with the search engines. The solution to this problem is to simply rewrite the content. Some people do about 50%, some say 75%, I say rewrite at least 90-100% of the content. In the best case scenario (regarding rewriting) just don’t even bother rewriting it (word for word). Pull a couple of points out of the PLR and write from your own knowledge. This is the way I have been using PLR currently and for the most part it works for me. Lastly, be aware of the keyword rules in SEO. If you are targeting a keyword density, do so. Just don’t overlay your keyword in every other sentence because you’re trying to rank that badly for it. For starters, your article will definitely not read well. I don’t use these “keyword rules” (back in the day they were preaching “15%”, I’m not too sure today what it is) but for the most part I know what my blog is targeting so I know the keyword “PLR” is in every post. To me, I’m fine with that for now. If you do decide to learn the ins and outs of SEO, let me know so I can educate myself and use it.
Another problem with PLR is the length of the content. When PLR was making a lot of noise back then it was most likely because of the reputation of PLR or the ease of the use of PLR. With that said, at that time (2000s), PLR content was not as long as the content we see today. It was not out of the norm to see a PLR article (or any article) at a 400 word count or shorter (300). The articles and PLR that are sold and uploaded to the internet today cannot be of this length because they will not pull as much traffic as they did before. The typical informational article (PLR or not regardless of niche) must be around 1,000 words and up in order to pull any significant traffic today. So, if you have a bunch of 400-500 word PLR articles and you’re competing with 1000-2000+ word articles, you might ask the question, what do I do with these short articles? The solution is to rewrite them all into one piece. Say for example you got a hold of 5 plr articles 500 words each. You can rewrite them all into one article and post that 2500+ word article instead of posting 5-500 word articles that have a very low chance of getting traffic. The search engines of today love long informational articles. If your article also serves the public and gives them the solution they are looking for, the SE’s can only push your ranking and article further up to generate more traffic.
A big problem (aside from rewriting) is the rebranding of the PLR content. If you are not looking to publish PLR as content/traffic generation, it is more understandable if you are not going to rewrite it. After all, the other option would be to sell it. But, what happens when you decide that you don’t want to rewrite or rebrand? Your potential customers can still find the product you’re selling somewhere else online. At that point, your customer could end up buying it from someone else because it’s cheaper (and they might offer some “worthless bonuses”). As a result of that, you lose the sale because you did not differentiate yourself from the pack. The solution? Just rebrand your PLR content. Change the title, cover, inside look, format, sales page, lead magnet, etc. Make the product your own thing. You don’t necessarily have to rewrite it because you are selling it. However, you better make sure you change up the look of your PLR content because it doesn’t take much work for the (true stickler) customer to figure out if it was PLR in the first place.
There’s also the possibility of that becoming a reality; your customer finding out that your product was made from PLR. One can be upset over it but the best way to beat this is to be “content” in the content that you are selling. At the end of the day, everyone on the internet could find out that your product was created from PLR. But if the content is so darn good that once they found out, they really don’t care because it solves their problem, why should the concern matter? There are some Internet markets that openly sell products and point back to the original PLR seller. There are some internet marketers that post products for free and link back to the original seller. Finally, there are some internet marketers that sell products that were created from PLR (that I definitely bought). Will I call out that marketer for not originally creating the content? No. Why? Because the content satisfies my problem. I have no need to. Simply put, as long as your customers are satisfied, I’m pretty sure they could care less about what it was created from. In some cases, the customers may even be intrigued by the process that you took to create your product (using plr) and then you could end up having a different avenue of gaining money (instead of just selling the product teaching them what they want to learn, now you’re also teaching them how you created and sold the product to them!).
Lastly, one thing that has to be addressed is the low quality and/or unknown quality of the PLR that you are sourcing. You can’t just blindly trust any and every plr supplier. There is such a thing as low quality PLR and high quality PLR. If you don’t already know, those large batches of 15,000 PLR or 1 million PLR articles are not good for your site or for a product. If anything, sifting through them will give you much more pain and you’ll lose out on time (which is money) trying to do so. Make your job easier by getting high quality plr only because in the PLR field this is the way to go. The solution to this is simple; any quality PLR seller will have samples available to use or just see. If they don’t they’ll have them if you just ask. Some might even sell you a pack for cheaper than retail or they’ll just give you a free sample pack to checkout. This simple rule is one of the standards that separates the “wheat from the chaff”.
In conclusion, PLR does have its problems but you can bypass a number of them or all of the problems by executing ideas very carefully and by keeping your eyes open for the solutions. In some cases it’s not as easy to understand the solution because it’s not explained. But if you keep your eyes open and work hard at what you are trying to accomplish (using PLR) the solution will find you if you never give up on looking hard enough.